OJAI SHOPS SHOW NEW FALL STYLES AT FASHION SHOW

The following article first appeared in “THE OJAI” newspaper on THURSDAY, OCTOBER 27, 1955. “THE OJAI” is now the “Ojai Valley News”. The article is reprinted here with their permission. The author is unknown.

OJAI SHOPS SHOW NEW FALL STYLES AT FASHION SHOW

A “Sunday in the park” atmosphere combined with perfect weather and the attractive surroundings of Orchidtown to make the Junior Women’s Club fashion show a delightful occasion Sunday afternoon

A concert by the Ojai Valley Civic Orchestra with Alan Rains conducting was the first attraction on the program, playing a medley of musical comedy favorites.

Commentator for the fashion show was Mrs. Peg Wells of Hickey Brothers, who introduced the models and described their ensembles as the latest styles were paraded beside the Orchidtown swimming pool.

Clothes for all occasions — sports, shopping, evening and even night wear — from the Little Acorn, Hickey Brothers, Fitzgerald’s, and the soon-to-be opened Campus Shop — proved that the woman shopping for her wardrobe in Ojai can be very well turned out indeed.

The large audience applauded the models, as well as their frocks, as they demonstrated professional grace and charm, from the youngsters who modeled sub-teen outfits, to the Junior Women’s Club members, to Mrs. Elizabeth Taylor, who wore the latest designs in half-sizes.

Outstanding trend was the hip-length, boxy jacket, with definite lack of emphasis on the normal waistline in suit jackets. Heather tones and purple were much in evidence, as were iridescent fabrics. Short dance dresses were excitingly designed; from handwoven ones to a dramatic white fitted gown with net ruffle coming into being just at the knee line.

Men’s fashions, too, came in for their share of attention, with dark-on-dark tones causing a good deal of interest.

At the conclusion of the fashion show, refreshments were served at tables on the lawn.

AFTER THE FASHION SHOW given by the Junior Women’s Club at Orchidtown Sunday, three principals in the afternoon event talk it over and agree the whole thing was fun. Left to right: model Mrs. George Love; commentator Mrs. Peg Well; and Mrs. Jerry Gustafson, president of the club.
— The Ojai Staff Photo

LOOK BACK IN OJAI with Drew Mashburn

The following article first appeared in the Spring 2019 (VOLUME 37 NUMBER 1) issue of the “Ojai Valley Guide” magazine on pages 154 and 155. The magazine is published by the “Ojai Valley News”. The article is reprinted here with their permission.

LOOK BACK IN OJAI
Want to know what it smells like under the Jack Boyd Center?
Drew Mashburn knows!
by
Drew Mashburn

I admit it! I’m addicted to coffee. I mean real coffee. Strong and black!

Several years ago, my dear wife bought my favorite coffee mug at Rains Department Store. On it there is a black-and-white photo of downtown Ojai, looking west, when Ojai was called Nordhoff. The photo is mainly of the then-new Arcade. How do I know this? Because at the far left edge of the photo is the post office bell tower as it’s being built. It has scaffolding all around it and the domed top has yet to be added. So, the photo was most likely taken in late 1916 or early 1917 because construction was completed prior to the first Ojai Day that was held April 7, 1917.

Read the rest of the article in Ojai Magazine.