Beautification Month

The following article was first published in the Winter 2018 (VOLUME 36 NUMBER 4) issue of the “Ojai Valley Guide” magazine that is published by the “Ojai Valley News”. With their permission, the article is reprinted here. It ran on pages 154 and 155 in the magazine.

LOOK BACK IN OJAI 1969
Beautification Month


By
Drew Mashburn
Contributed on behalf
of the Ojai Valley Museum

In October 1969, the Ojai Chamber of Commerce spearheaded a “Beautification for Better Business Campaign.” I had graduated from Nordhoff High School only a few months before and must tell you, at the time, my business was chasing after beautiful women and cars. I could not have cared less about sprucing up things around the valley, except for a good wash and waxing of my 1961 Austin Healy “Bug Eye” Sprite to, hopefully, impress beautiful young ladies.

So, moving on, I was ignorant of this cleanup drive.

Mr. Libbey, of Libbey Glass Co. fame, was a proponent of the “City Beautiful Movement” featured at the 1893 Chicago World’s Fair. At the original Ojai Day, April 7, 1917, held in Civic Park (now Libbey Park), Libbey said in a speech: “There has been too little attention paid to things aesthetic in our communities and in our homes. The time has come when we should encourage in ourselves thoughts of things beautiful, and the higher ideals which the people fostering of the love of that which is beautiful and inspiring.”

Libbey’s speech includes the word “beautiful” twice. His words and actions emphasized improving Ojai’s aesthetic qualities. As a lifelong resident (67-plus years) of the Ojai Valley, I truly believe that Libbey’s ideals have been ingrained in our town, even inspiring the 1969 beautification campaign and valleywide cleanup drive decades after his speech.

On the evening of Oct. 30, City Building Inspector Ken Swift and Hal Mitrany of the Chamber of Commerce chaired a meeting at the Ojai Woman’s Club to organize the cleanup. Thirty-eight groups were invited and about 40 representatives attended. The PTA, American Legion, Chamber of Commerce, Boy and Girl Scouts, Retail Merchants Association, Jaycees, Woman’s Club, Garden Club, Retired Men’s Club, East Ojai Valley Associates and the Committee to Preserve the Ojai were among the groups participating.

Harrison’s Rubbish Service volunteered to place collection bins throughout the city and dates were set for free trash and junk removal.

City, county and state agencies were on board. The City Council proclaimed November Cleanup and Beautification Month. The county allowed a main trash-collecting station to be located behind Libbey Park and the state furnished a truck and driver to assist groups that picked up litter along the highways.

A city beautification conference was held at the Ojai Valley Inn, attended by about 80 planners and planning commissioners from all the cities in Ventura County. Featured speakers were Camarillo officials who touted their community’s beautification successes.

In November, the Ojai Architectural Board of Review decided to demolish the Pergola’s two large arches that had been bombed in October 1967 and December 1968. In addition to removing an eyesore, they wanted to open up the view of the park from Ojai Avenue. The Ojai Planning Commission, City Council and Ojai Civic Center Park trustees agreed.

The western arch of the Libbey Park Pergola destroyed in a bomb attack and then demolished in the 1969 beautification drive.

The city also decided to work with business owners to help pay for sidewalk repairs as some sidewalks were not only unsightly, but dangerous. Sidewalk repairs and installation of planters were coordinated with the state repaving Ojai Avenue. In addition, the city repaved 12 residential streets in the western portion of town.

Despite the fanfare and ambitious goals, Inspector Swift reported at the end of November that the beautification and cleanup campaign had fallen short, as participating organizations failed to develop, propose or implement plans. Little had been accomplished beyond some improvement at private homes. He did, however, report two successful beautification projects:

+ The Civic Center Park Board of Directors voted to demolish the bombed arches at the front of the park.

+ The Chamber of Commerce purchased and planted a permanent Christmas tree at the “Y” intersection.

That very same Christmas tree has grown into a mighty fine tree that we all continue to enjoy during the holidays and all year round.

Police mull action to ‘clean up’ park

The following article first appeared in the Sunday, June 4, 1967 edition of the “Ojai Valley News” on the front page. It is reprinted here with their permission

Hippie set
Police mull action to ‘clean up’ park

Ojai police, nettled by a series of provocative acts attributed to members of the Hippie set, were mulling retaliatory action Friday.

Chief James D. Alcorn said his “phone has been ringing off the hook,” with calls from citizens who are plainly disturbed by what they claim are impudent reflections on recent narcotics violations.

Most recent incident was the posting of a sign near the arches fronting Civic Park, proclaiming “Things go better with Pot.” Pot is a slang word for marijuana.

Alcorn said private citizens have also complained about the posting of a routed redwood sign with the capital letters, O-V-D-A, which reportedly stand for “Ojai Valley Drug Addicts.”

He said some of the Hippies hold the sign on their laps as they sit on the wall fronting the park.

Civic Park is a private park, administered by Ojai Civic Association. Alcorn said trustees of the association have been exploring ways of combating the situation, but thus far have failed to find any answers.

In recent discussion of the problem by the Ojai City Council, City Attorney Duane Lyders warned the council that restrictive actions would raise questions of free speech and assembly – thorny issues of civil rights.

As a private park, however, authorities have indicated there might be ways of cleaning up the situation.

The Hippie set has used the front area of the park as a rallying point for some time,, according to Alcorn, but the situation apparently worsened earlier this year when Hippies from coastal cities staged the first of two “Love-ins.”

The first event came off without incident. Barefoot youths with flowers behind their ears strummed on guitars, ate picnic lunches and proclaimed “Love” to all who would listen. It was similar to events conducted quietly in Los Angeles, San Francisco and most recently in an eastern city.

The second “Love-in”, however, had slightly different overtones. Police arrested two visitors on charges of possessing marijuana. One was a girl from Glendale, the other a boy from Los Angeles.

Observers, however, noted that some of the visitors were not so young and some were estimated to be only juveniles who supported the bizarre costumes and deportment of Hippies years older.

Alcorn said the situation was a delicate one. “We have to be careful how we handle this thing,” he warned, “publicity is what most of these people want.”

He said the most his officers could do at present was to see that no laws are broken.