The following article first appeared in the Wednesday, December 24, 1969 edition of “The Ojai Valley News” on the front page. It is reprinted here with their permission.
A review of the Sixties — Part 2
How the Ojai valley has changed
(How has Ojai valley changed in the last decade? Reporter Gary Hachadourian scanned the Ojai Valley News front pages — over 1,000 of them — between 1960 and 1970 to come up with some answers. This is the second in a series of eight articles.)
by Gary Hachadourian
The urbanization of the Ojai Valley in the Sixties was the result of a combination of forces. True, the City of Ojai took many steps which determined, partially, the direction it wanted urbanization to take. But the community was playing a losing game. Growth was inevitable; growth was occurring.
Urbanization was forced in other ways. The City of Ojai — as most California cities — was living under an economic system that forced it to accept and even welcome development of an admittedly questionable variety in order to raise tax money to meet constantly increasing operating costs. Ojai was forced to develop in order to keep from “going broke.” (This particular “force” will be a subject in a later article.)
The changing makeup of the community was another force. A town is what its people are. A community can be no greater than the men and citizens who control its destiny.
The personality of the valley is kaleidoscopic. Its elemental beauty and peace draws all types. We’ll attempt a description. Nothing specific. Just the spirit of the place, for it simultaneously invited urbanization and helped to determine the direction it would take.
Moon nest here
First, we are a self-conscious community. We are landlocked by mountains on three sides. We are endlessly conscious that we live in a very beautiful place — the “center of the universe.” The Chumash Indians also felt that way, for in their language “Ojai” means that the moon nests here. Many residents feel that the sun does. also.
The news stories of the Sixties are filled with congratulatory quotations which say, in essence: “aren’t we wonderful to deserve all this.” There was something aristocratic in our deference to outsiders.
The community’s intimate relationship with nature produced a stern protectionist attitude. The love felt for the valley’s natural beauty was real, because most Ojaians were recently transplanted from city-like environments. They knew that soul-saving open spaces were fast disappearing and deserved to be preserved. They knew their valley was vulnerable to the insistent demands of developers who think of land as money.
Most Ojaians of the Sixties seemed well aware that the valley, lying close to the industrial and commercial centers of the county, is a natural target for extensive — and intensive — residential development. Thus, the community exhibited on occasion an isolationist sentiment. As one letter to the editor said: “let’s pound stakes across the highway at the Y.”
But the community as a whole was prepared to compromise . . . and channel the growth. (Valleyites are also red-blooded capitalists. What else should they be? In this country that’s how money is made and in many cases that’s how they earned the living that brought them a home and acreage with a view of the mountains.)
But, there was a difference between capitalism of the Philistines and the capitalism of Ojaians. The Philistines wanted property because it developed into money, while Ojaians wanted money in order to support property. That’s why seldom do the people who live here treat their land badly.
All this leads to an inescapable and stifling contradiction. It preys on the mind: How can Ojaians deny rights to outsiders that they grant to themselves? How can they think of themselves as the owners of their particular parcel while at the same time acting as overseers of the rest?
How, though, if land is currency, can you rightfully keep outsiders out of the market? This contradiction, in spite of all the restrictive planning, was not answered in the Sixties.
You can’t blame the oldtimers. They came to the valley by choice, for what it offered them. Those who would come in the future would do so more out of necessity, needing space and bringing their conveniences with them. So, if land is currency, there was no way to keep the newcomers out. Restriction planning was not enough.
The area has another characteristic that could be self-defeating. Because of the delight residents feel in living here, Ojaians tend to view themselves as the vanguard contingent of a new urban civilization, a community charged with the heavy responsibility of setting an example of how to live in the suburbs.
They may be right, too. But overconfidence can be self-defeating. Overconfidence can mean a dropping of one’s guard — and the community did that on occasion in the Sixties. Thus the apathy on many occasions when the troops failed to march in the Battle to Preserve Ojai.
These characteristics had a great bearing on what happened in the valley from 1960 to 1970. In fact, they largely determined it.
(The next article places in perspective the events in the urbanization of Ojai Valley during the past 10 years.)
The Sixties in Ojai — Part 1
The following article first appeared in the Sunday, December 21, 1969 edition of “The OJAI VALLEY NEWS” on the front page. The article is reprinted here with their permission.
The Sixties in Ojai — Part 1
How has Ojai changed? Valley’s been urbanized
by Gary Hachadourian
Ten short days from now the decade of the Sixties will have ended.
How have the Sixties affected Ojai Valley?
What changes have taken place here in ten years?
The end of a decade is a convenient time to ask long-range questions because people think in units of ten; January 1, 1970, will seem like a new beginning.
It’s a time that’s convenient for pausing and reflecting.
But it’s also a very appropriate time to ask questions of the long-range variety since it’s always being said that things don’t happen overnight, and a decade certainly isn’t overnight.
See trends
Ten years is a long enough time to take a look at and get a good idea of trends.
In the case of a community, a sufficient number of things should have happened in ten years so that some statement can be made concerning where that town has been, what its concerns were, what its problems were, and, most importantly, where it’s going.
What a city does in one decade determines to a great extent what will happen in the next decade.
Well, has anything happened in Ojai during the Sixties?
Views differ
Your reporter has met a number of people who don’t live in the valley but who visit here regularly and say, “The thing I love about this place is that it hasn’t changed.”
He has met people who have been absent from the valley for a number of years and then have returned to find it, in their opinion, “Just like it was the last time I was here.”
On the other hand, the reporter is friendly with a lot of people who have lived in the valley throughout the Sixties; and he must smile fondly when he says he knows a few people have lived in the Chumash Indian’s Valley of the Nesting Moon for a lot longer than ten years.
These people don’t see the valley as being the same. In fact, they see great changes.
The things they say most frequently are, “I’m afraid for this city, Gary,” or, “I just don’t like what I see going on.”
What’s happened
So what has happened? Physically, tangibly, what changes have taken place since January 1, 1960?
Who’s right — the visitors or the old-timers?
They’re both right.
It’s true that when you compare the amount of actual development that has taken place in Ojai with the amounts that have taken place in other cities — the cities many of the visitors came from — not too much has happened in the valley.
A significant amount of development was carried out in the western end of Ojai’s downtown. Also, a shopping center was constructed at the “Y”, and a hospital and various other office buildings and professional centers.
Otherwise, little
As for the rest, it was residential development; and when you compare the residential development level in the valley with what occurred in other areas of Ventura County — Thousand Oaks and Camarillo, for instance — it really wasn’t too much.
During the Sixties, the population of the valley from Casitas Springs to Upper Ojai rose from about 15,000 to a little under 22,000. This is a healthy jump, but not a staggering one when you consider that professional planners have said the population would more than double to better than 45,000 by 1985.
During this same period, the population of Ojai has risen from 4,700 to 5,800, close to 25 percent. But still, that’s only 1,100 people, and a total population of 5,800 is a far cry from the 15,000 that anticipated by planners by 1985 (in an area between Maricopa Road and Gorham Road — slightly larger than the present city limits).
So it’s true that when you compare Ojai with other areas, growth here has been a little bit here and a little bit there — hard for a visitor to see.
Something crucial
But it’s also true that something crucial has happened in the valley during the past ten years. In the end, the old-timers are more right than the visitors in their assessment of the decade.
They can smell something in the air beside a whiff of smog, occasionally. Since they’ve been here for many years, they can sense any change in the trend of things.
What happened was much more subtle than physical development. But it was no less real.
Became urbanized
What happened was that the valley became urbanized.
Much will be made of this term — urbanization — as your reporter sets down what he thinks were the thematic occurrences in Ojai since 1960. So he’d better describe what he means by the term.
Urbanization is the process that changed Ojai from a rural town to a suburban center. It was as much a change in the thinking of the valley residents as it was a change in the physical development of the area.
When people start complaining about dogs running loose, horses in the streets, that ‘s urbanization as much as building apartment houses is.
Natural process
Urbanization really was an entirely natural process in the valley. The 7,000 or so people who have moved in since 1960 were, after all, essentially city dwellers. Many of them moved here simply because they needed housing that was within commuting distance to the office in Oxnard or Ventura.
As those cities began to fill up, other areas began to develop to accommodate the overflow. The valley was one of those areas.
Of course, many of the people who moved in came by choice as well as necessity, wanting to live in a pretty place that was quieter, more restful, and more personal than an urban center. Even so, they brought with them a different type of thinking.
The point is that as the population explosion began to make its effect on the valley, the thinking of the majority of the residents began to change. The majority’s tastes changed. Its thoughts on what an appropriate future was began to change.
Small wonder that the old-timers feared what they sensed was happening. They, the people who would fight tooth and nail to keep the valley a rural paradise, were becoming more in the minority.
Lack of control
But it wasn’t only that the valley was developing that worried these old-timers. What they really feared — and what the reporter fears, he should add — was that the direction of growth wasn’t being sufficiently controlled.
Ojai, as many people who are only occasional visitors know, is a beautiful place. More significantly, it has the type of beauty that can bring in money by being left as it is.
Those mountains that rise up less than a mile from the center of the city are the impressive boundaries of a national forest. There’s a lake nearby and many parks and many miles of riding and hiking trails, not to mention golf courses.
Ojai obviously should be a town that is a recreational oasis for the real city dwellers to the south of here, in the Los Angeles area. It should be an oasis for its own residents, most of whom have chosen to live here in order to escape the oppressive mode of living in other Southern California cities.
Stress planning
This article, which will be published as a series over the next few weeks, will seek to identify what the city’s problems have been during the Sixties as far as planning its future and implementing its plan goes.
In that vein, the reporter will discuss what the combination of forces was that brought about urbanization. In his mind, there were three basic forces at work:
* Forces exerted on the valley from the outside — essentially the population explosion.
* Forces that worked from within the valley — i.e., the need to urbanize and develop in a chosen direction in order to prevent the valley’s being developed haphazardly, at the whim of developers. Emphasis in this section will be on what type of planning the city actually did and what steps it took to make itself an oasis for tourists and its own residents.
The ‘system’
* Forces that prevented the city from controlling the future as much as it would have liked to. Ojai had a personality that was sometimes self-defeating. Also, it lived — and continues to live — under an economic “system” that made it difficult and even impossible to act in accordance with its desires all the time.
The reporter will also discuss what he thinks was a sterile and self-defeating philosophy of government during these years. As will soon become clear, the reporter is eager to shout congratulations for the steps the city’s government has taken to identify and preserve the character of Ojai, to channel its growth.
But he will point out also that a philosophy of government that stresses the right of a property owner to develop his property as he sees fit, rather than a balance between those rights and community responsibilities, is a philosophy that’s incapacitating and essentially murderous to a community.
Lack of imagination
In some instances, he feels the city planners and elected officials have shown an abysmal lack of imagination and guts. While government has taken some life-giving steps, it has also served as the city’s undertaker.
Obviously, the reporter will not try to hide his feelings. He will try for objectivity, but not detachment.
Why? Because Ojai is important to him. It’s important because it’s his chosen home, but also because it is a unique town and has the potential to become something different, something more habitable for human beings than most other cities.
He should explain that he has lived here for less than two years, and so hasn’t experienced all that he will talk about. His factual information was gained by going through the 1,000 or so issues of the Ojai Valley News that have been published twice weekly since 1960. Also, there have been talks with many people.
The reporter’s particular interpretation of the facts stems from the belief that even though he didn’t live through everything he’ll write about, the type of thinking that people in the valley do hasn’t changed.
To a great extent, the reporter has undertaken this project to gain knowledge about what happened before he arrived in Ojai. He wanted to do it in order to gain a fuller understanding of what Ojai is, where it’s been, and, most importantly, where it’s going.
Examining a decade allows you to do these things — and that’s what we’ll undertake beginning in the next issue.
Beautification Month
The following article was first published in the Winter 2018 (VOLUME 36 NUMBER 4) issue of the “Ojai Valley Guide” magazine that is published by the “Ojai Valley News”. With their permission, the article is reprinted here. It ran on pages 154 and 155 in the magazine.
LOOK BACK IN OJAI 1969
Beautification Month
By
Drew Mashburn
Contributed on behalf
of the Ojai Valley Museum
In October 1969, the Ojai Chamber of Commerce spearheaded a “Beautification for Better Business Campaign.” I had graduated from Nordhoff High School only a few months before and must tell you, at the time, my business was chasing after beautiful women and cars. I could not have cared less about sprucing up things around the valley, except for a good wash and waxing of my 1961 Austin Healy “Bug Eye” Sprite to, hopefully, impress beautiful young ladies.
So, moving on, I was ignorant of this cleanup drive.
Mr. Libbey, of Libbey Glass Co. fame, was a proponent of the “City Beautiful Movement” featured at the 1893 Chicago World’s Fair. At the original Ojai Day, April 7, 1917, held in Civic Park (now Libbey Park), Libbey said in a speech: “There has been too little attention paid to things aesthetic in our communities and in our homes. The time has come when we should encourage in ourselves thoughts of things beautiful, and the higher ideals which the people fostering of the love of that which is beautiful and inspiring.”
Libbey’s speech includes the word “beautiful” twice. His words and actions emphasized improving Ojai’s aesthetic qualities. As a lifelong resident (67-plus years) of the Ojai Valley, I truly believe that Libbey’s ideals have been ingrained in our town, even inspiring the 1969 beautification campaign and valleywide cleanup drive decades after his speech.
On the evening of Oct. 30, City Building Inspector Ken Swift and Hal Mitrany of the Chamber of Commerce chaired a meeting at the Ojai Woman’s Club to organize the cleanup. Thirty-eight groups were invited and about 40 representatives attended. The PTA, American Legion, Chamber of Commerce, Boy and Girl Scouts, Retail Merchants Association, Jaycees, Woman’s Club, Garden Club, Retired Men’s Club, East Ojai Valley Associates and the Committee to Preserve the Ojai were among the groups participating.
Harrison’s Rubbish Service volunteered to place collection bins throughout the city and dates were set for free trash and junk removal.
City, county and state agencies were on board. The City Council proclaimed November Cleanup and Beautification Month. The county allowed a main trash-collecting station to be located behind Libbey Park and the state furnished a truck and driver to assist groups that picked up litter along the highways.
A city beautification conference was held at the Ojai Valley Inn, attended by about 80 planners and planning commissioners from all the cities in Ventura County. Featured speakers were Camarillo officials who touted their community’s beautification successes.
In November, the Ojai Architectural Board of Review decided to demolish the Pergola’s two large arches that had been bombed in October 1967 and December 1968. In addition to removing an eyesore, they wanted to open up the view of the park from Ojai Avenue. The Ojai Planning Commission, City Council and Ojai Civic Center Park trustees agreed.
The city also decided to work with business owners to help pay for sidewalk repairs as some sidewalks were not only unsightly, but dangerous. Sidewalk repairs and installation of planters were coordinated with the state repaving Ojai Avenue. In addition, the city repaved 12 residential streets in the western portion of town.
Despite the fanfare and ambitious goals, Inspector Swift reported at the end of November that the beautification and cleanup campaign had fallen short, as participating organizations failed to develop, propose or implement plans. Little had been accomplished beyond some improvement at private homes. He did, however, report two successful beautification projects:
+ The Civic Center Park Board of Directors voted to demolish the bombed arches at the front of the park.
+ The Chamber of Commerce purchased and planted a permanent Christmas tree at the “Y” intersection.
That very same Christmas tree has grown into a mighty fine tree that we all continue to enjoy during the holidays and all year round.
Police mull action to ‘clean up’ park
The following article first appeared in the Sunday, June 4, 1967 edition of the “Ojai Valley News” on the front page. It is reprinted here with their permission
Hippie set
Police mull action to ‘clean up’ park
Ojai police, nettled by a series of provocative acts attributed to members of the Hippie set, were mulling retaliatory action Friday.
Chief James D. Alcorn said his “phone has been ringing off the hook,” with calls from citizens who are plainly disturbed by what they claim are impudent reflections on recent narcotics violations.
Most recent incident was the posting of a sign near the arches fronting Civic Park, proclaiming “Things go better with Pot.” Pot is a slang word for marijuana.
Alcorn said private citizens have also complained about the posting of a routed redwood sign with the capital letters, O-V-D-A, which reportedly stand for “Ojai Valley Drug Addicts.”
He said some of the Hippies hold the sign on their laps as they sit on the wall fronting the park.
Civic Park is a private park, administered by Ojai Civic Association. Alcorn said trustees of the association have been exploring ways of combating the situation, but thus far have failed to find any answers.
In recent discussion of the problem by the Ojai City Council, City Attorney Duane Lyders warned the council that restrictive actions would raise questions of free speech and assembly – thorny issues of civil rights.
As a private park, however, authorities have indicated there might be ways of cleaning up the situation.
The Hippie set has used the front area of the park as a rallying point for some time,, according to Alcorn, but the situation apparently worsened earlier this year when Hippies from coastal cities staged the first of two “Love-ins.”
The first event came off without incident. Barefoot youths with flowers behind their ears strummed on guitars, ate picnic lunches and proclaimed “Love” to all who would listen. It was similar to events conducted quietly in Los Angeles, San Francisco and most recently in an eastern city.
The second “Love-in”, however, had slightly different overtones. Police arrested two visitors on charges of possessing marijuana. One was a girl from Glendale, the other a boy from Los Angeles.
Observers, however, noted that some of the visitors were not so young and some were estimated to be only juveniles who supported the bizarre costumes and deportment of Hippies years older.
Alcorn said the situation was a delicate one. “We have to be careful how we handle this thing,” he warned, “publicity is what most of these people want.”
He said the most his officers could do at present was to see that no laws are broken.